mosaic + squidoo

31 May, 2008

Must I social network?

Posted by: mosaic In: Uncategorized

I know that social networking is all the rage, but frankly, I just don’t have the motivation to really get into it. I guess it’s a reflection of my real life where I like to stick with my few close friends and have no interest in grabbing potential contacts from every walk of life. I liken MySpace and Facebook to doing that. What is the worth of a “friend” when you have over 200 listed? I’ve refused to join MySpace or Facebook or Orkut or Friendster or eHarmony or whatever both because of lack of motivation to keep up the relationships and as a matter of principle. Is it necessary to put all that private-ish information out there? To make “friends” with people you don’t ever see? I can’t stand Evite. Now, eeeeveryone can find my private email address. GAH! Shouldn’t people be wary of these things? All to often though, I see myself as the odd person out and people look at me like I’m a crazy paranoid living in the dark ages. Is this blog revealing too much?

Now the question is, how is my online reclusiveness going to impact my work on Squidoo? I know that many people use their network contacts to drive traffic to their lenses. They build up a relationship with their audience, and the audience begins to understand the quality and content of the work. Then, when a new page or item is promoted by the person, his/her audience is likely to check it out. It’s basically peer-to-peer recommendations. We all trust the opinions of people we know (or “know”) over people who are complete strangers. But, in terms of traffic to the lenses, is this kind of traffic sustainable? I can see how posting your link up in some relevant forum discussing some relevant topic to your lens can bring you constant traffic. People will search for that subject, find the forum, and see your link. I just can’t see how having a MySpace or Facebook relationship is going to help you. (Or a blog for that matter. But I hear blogs can provide backlinks.) Perhaps it’s just me being naive. I consider traffic through search engines and forums and other relevant content driven sites to be the most valuable traffic. It seems like this social networking bit will only get you a temporary spike. Am I wrong?

2 Responses to "Must I social network?"

1 | Susan Villas Lewis

May 31st, 2008 at 11:37 am

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For me, the only place I’m after making friends is at SquidU. But I have several blogs (including one here), a Facebook profile, twitter account, etc., etc. Getting to the point where I’m beginning to lose track.

For me, the point isn’t to socialize. I’m not that good at that anyway. (More than 8 people in a group is too many for me.) But, you need backlinks. And Google loves some sites where you can have them (Facebook for example). You might want to become part of the community at one or two places to drive traffic, stay in touch with your reader base, etc. But much of it is to get the backlink.

And make sure you’re putting your time into ones that are do-follow so you actually get the backlink credit. I have a list on another computer, but I use Furl, Backflip and Spurl, to name a few. I’m just bookmarking my site. I’m not even sure if there are communities there. My goal is to make Google love my site so that random people I don’t know will find it and recommend it. (I get lots of traffic pop in because someone else (who has the authority with that group) mentions my lens. Way better than I can do on my own.)

Thanks to my efforts, my top two lenses pull in more than 1600 people a week right now and probably 90% of that comes from Google.

(Sorry for the long post!!)

2 | victorianeely

May 31st, 2008 at 1:39 pm

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I agree that all these things are big timesinks, especially if you add them all up. You don’t get much out of them unless you “socialize” and become part of the communities. It helps that there are usually sub-groups devoted to certain hobbies or topics, but it still means dedicating your time to maintaining a strong online presence.

Blogging is good for backlinks, definitely, but it’s mostly about developing a readership. The idea is that people keep coming back to see what’s new. That may seem counterproductive when it comes to promoting lenses, since old posts can fade into obscurity after a while. However, old posts are far from useless; they never go away. They’re like many different windows or doorways that people can discover when they’re Googling around.

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